Bard & Co.
Cyan Books, 2007.
The Bard & Company is a multi-authored book project from 26, the not-for-profit writers group. Each writer was asked to explore ways Shakespeare incluences modern business life.
I wrote about the parallel between Shakespeare’s love of neologisms and the birthing of business buzzwords.
“Say what you like about Shakespeare, he did enjoy his neologising, coining new words with confidence and consummate skill. He changed nouns to verbs (film, champion), verbs to nouns (dawn, scuffle), verbs to adjectives (hush) and adjectives to nouns (accused). He added prefixes and suffixes (eventful, remorseless) and subtracted parts of words to form new ones (impede from impediment).
He gave new meanings to old words (housekeeper was originally the landlord of a theatre) and compounded existing words to create new ones (birthplace, eyeball, cold-blooded, soft-hearted). In short, he played fast and loose with every convention of language and won hands down.”