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	<title>Roger Horberry</title>
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	<link>http://www.rogerhorberry.com</link>
	<description>Words and ideas from the copywriting coalface</description>
	<pubDate>Tue, 30 Apr 2013 13:28:30 +0000</pubDate>
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		<title>Falling at the final fence</title>
		<link>http://www.rogerhorberry.com/blog/falling-at-the-final-fence/</link>
		<comments>http://www.rogerhorberry.com/blog/falling-at-the-final-fence/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 17:16:48 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
		
		<category><![CDATA[Tales from the copy coalface]]></category>

		<guid isPermaLink="false">http://www.rogerhorberry.com/?p=382</guid>
		<description><![CDATA[We were so sure the book was home and dry&#8230;until an out-of-the-blue email from the publishers caused us to think otherwise. Basically it isn&#8217;t American enough. In particular they want to see more US ads featured.
That&#8217;s not impossible to put right, but it begs the question, why now? This book has been in development for [...]]]></description>
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		<title>The pain of editing</title>
		<link>http://www.rogerhorberry.com/blog/the-pain-of-editing/</link>
		<comments>http://www.rogerhorberry.com/blog/the-pain-of-editing/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 17:03:37 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
		
		<category><![CDATA[Tales from the copy coalface]]></category>

		<guid isPermaLink="false">http://www.rogerhorberry.com/?p=379</guid>
		<description><![CDATA[Picture the scene. I&#8217;ve written a first draft of web copy for a new client and pinged it over to them for their perusal. I make clear it&#8217;s all far too long, but I&#8217;m a great believer in getting some early doors feedback to see if I&#8217;m on the right track. A couple of days [...]]]></description>
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		<title>Pablo Picasso said&#8230;</title>
		<link>http://www.rogerhorberry.com/blog/pablo-picasso-said/</link>
		<comments>http://www.rogerhorberry.com/blog/pablo-picasso-said/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 20:49:31 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
		
		<category><![CDATA[Tales from the copy coalface]]></category>

		<guid isPermaLink="false">http://www.rogerhorberry.com/blog/pablo-picasso-said/</guid>
		<description><![CDATA[&#8230;something along the lines of, &#8220;Just as every dentist wants to be a doctor, so every photographer wants to be a painter.&#8221; So does every copywriter secretly - or not so secretly - want to be a creative writer? After all, if we work with words and flatter ourselves that we&#8217;re creative then surely it&#8217;s [...]]]></description>
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		<title>Welcome to my reborn blog</title>
		<link>http://www.rogerhorberry.com/blog/welcome-to-my-reborn-blog/</link>
		<comments>http://www.rogerhorberry.com/blog/welcome-to-my-reborn-blog/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 18:51:18 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
		
		<category><![CDATA[Tales from the copy coalface]]></category>

		<guid isPermaLink="false">http://www.rogerhorberry.com/blog/welcome-to-my-reborn-blog/</guid>
		<description><![CDATA[   
It&#8217;s been too long. All my fault I hasten to add - my heart just wasn&#8217;t in it last time around. But I’ve grown, I’ve learned, I’ve been on a journey (as they say), and now I feel it’s time for us to let bygones be bygones. Could we, y’know, start again [...]]]></description>
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		<title>Story Museum installation is live!</title>
		<link>http://www.rogerhorberry.com/blog/story-museum-installation-is-live/</link>
		<comments>http://www.rogerhorberry.com/blog/story-museum-installation-is-live/#comments</comments>
		<pubDate>Wed, 09 May 2012 17:27:03 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
		
		<category><![CDATA[Tales from the copy coalface]]></category>

		<guid isPermaLink="false">http://www.rogerhorberry.com/?p=352</guid>
		<description><![CDATA[I&#8217;m delighted to say our piece for the Oxford Story Museum is now up and running. The show - called Other Worlds - runs until May 27th.
]]></description>
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		<title>Story Museum installations</title>
		<link>http://www.rogerhorberry.com/blog/story-museum-installations/</link>
		<comments>http://www.rogerhorberry.com/blog/story-museum-installations/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 09:59:58 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
		
		<category><![CDATA[Tales from the copy coalface]]></category>

		<guid isPermaLink="false">http://www.rogerhorberry.com/?p=348</guid>
		<description><![CDATA[It seems the Oxford Story Museum and Dark Angels, the writer training people, may be hooking up for a most exciting installation project in 2012. Basically writers like me pair up with artists/designers and get a room each in the sprawling museum complex to do something interesting in.
]]></description>
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		<title>100 Lessons is GO!</title>
		<link>http://www.rogerhorberry.com/blog/100-lessons-is-go/</link>
		<comments>http://www.rogerhorberry.com/blog/100-lessons-is-go/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 15:08:12 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
		
		<category><![CDATA[Tales from the copy coalface]]></category>

		<guid isPermaLink="false">http://www.rogerhorberry.com/?p=334</guid>
		<description><![CDATA[OK, OK, I know I used that headline last time but never mind. It seems I&#8217;m writing a ibook on the meaning of life. Well, no point aiming too low is there? Signed the contract today. It takes the form of 100 lessons of 100 words apiece. Each lessons looks at this most mysterious subject [...]]]></description>
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		<title>Falmouth is GO!</title>
		<link>http://www.rogerhorberry.com/blog/falmouth-is-go/</link>
		<comments>http://www.rogerhorberry.com/blog/falmouth-is-go/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 19:38:35 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
		
		<category><![CDATA[Tales from the copy coalface]]></category>

		<guid isPermaLink="false">http://www.rogerhorberry.com/?p=323</guid>
		<description><![CDATA[I&#8217;m incredibly excited to announce I&#8217;ve been invited to run a writing workshop with the postgrad students on University College Falmouth&#8217;s Professional Writing MA. This follows a highly enjoyable few days at Lincoln University back in March, speaking to the third year students on the Creative Advertising degree about copywriting for design rather than ads. [...]]]></description>
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