If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention then you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters.
Pearson Education Ltd, 2009
“Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.”
Wally Olins – Chairman, Saffron Brand Consultants
“Most of us reckon we can write. Wrong. But here’s a book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.”
Michael Johnson – Chairman, Johnson Banks